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July 3, 2017
By: TOM BRANNA
Editor
Estée Lauder, the flagship brand of The Estée Lauder Companies, is launching augmented reality-based products on its website and mobile app that are powered by ModiFace. Through augmented reality (AR), users can virtually apply products to their photo or live video while viewing the product on the brand’s ecommerce pages. ModiFace says its latest light field rendering technology uniquely accounts for the level of light, texture, and shine in the photo or video. “We are delighted by our part...
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